Color and Branding – Are You Color Blind?
When it comes to color and branding, entrepreneurs, start-ups and large corporations alike have sought and fought to establish themselves with some identifying factor that separates them from the competition. Whether a small mom and pop operation or a Fortune 500 company, the powers that be are always looking to stay one step ahead of their rivals.
Iconic companies such as McDonalds, Apple and Microsoft didn’t just gamble on their brand alone to catapult them into success, they’ve also invested time, money and serious thought into their logos. Think that the Merrill Lynch bull or Target bullseye were an accident? We think not. It’s not just the logo design itself that made these companies a household name but the colors they chose to represent them as well.
According to research conducted by web design and marketing company WebPage FX, an overwhelming number of people subconsciously judge a product on visual appearance. A majority of these people rely on color scheme alone when making this assessment. Their decision is made within 90 seconds of actually viewing the product itself. A vast number of consumers, nearly 80%, say that color alone is the main reason they purchased a particular product and nearly 85% of consumers are convinced color helped them realize brand recognition.
Psychology of Color – Color and Branding: What does it mean?
WebPageFX released an infographic explaining the psychology of color. This infographic will help you make the correlation between psychology and palette, thus allowing you to increase brand recognition and apply effective marketing strategies. The connection between color and branding is undeniable.
Infographic by WebpageFX
The Logo Company also released an infographic to give you an idea of what message and emotion some of the largest companies in the world are looking to convey to their audiences.
Take a moment to think about what color scheme best fits your brand and whether or not you’re evoking that message to your current audience or more importantly to your future audience. When it comes to success you can convey the strength of the Merrill Lynch bull or perhaps go the way of the buffalo.
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